I was curious to know if females from around the country were on the same page as far as social media things go. I compared females ages 18-24 from the UK, Europe, and Australia. I really wanted to know about Japan, but they didn't have any statistics posted. I could that the highest percent of joiners come from the UK and the lowest from Australia. Both Europe and Australia are a majority spectators. These stats seem to make sense considering the UK is hand-in-hand with the US. However one stat that shocked me what that only 39 percent of females 18-24 in Europe were joiners, compared to 69 percent joiners in Australia. I figured there would be more joiners in Europe then in Australia.
All in all the movement of social media seems to be catching on with the younger crowd. I'm likin that!
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Whhaaattt?? There were about 30% more women joiners in Australia than in Europe for this age group?! I obviously find this information shocking as well. In my attempts to figure out why, I came across this blog-"A blog by the directors of ZEST Digital about social media from an Australian business perspective." You can access it via the link below, but it doesn't look like it's been updated in awhile.
ReplyDeletehttp://zestdigital.com.au/blog/
However, I followed one of the blog's links and found a reason that was given for Australia's soaring participation in the social media world: "Social Computing technologies such as instant messaging, blogs, and social networks are a good opportunity for organizations to connect with their online customers and develop deeper relationships. The social nature of Australians combined with their intense online usage make them ideal candidates for the adoption of Social Computing — an opportunity firms can’t afford to ignore.” - Alyson Clarke
http://zestdigital.com.au/blog/?p=270
So I guess Australians' outgoing demeanors mixed with their online consumption habits have made them avid social media users in the past few years...